This startup says it will 'magically' stock your kitchen, but people are already pointing out some major flaws in the service

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  • A new Silicon Valley startup takes grocery delivery services like Instacart or Amazon Fresh to another level.
  • The service, called Jupiter, organizes groceries in customers’ kitchens, and keeps track of what needs replacing.
  • After a VC tweeted about the service, people on Twitter quickly found problems with the service, which claims to be like “magic.”
  • Visit Business Insider’s homepage for more stories.

San Francisco-based startup Jupiter says it will “put your groceries on autopilot” by delivering them straight to your kitchen, organising them, and keeping track of what needs to be replaced weekly.

The company was founded by recent Stanford University graduates, and claims a mission of “a world in which products appear magically in your kitchen” while also reducing food waste and plastic use. Jupiter says it can reduce food waste by giving customers only exactly what they need, and donating food if their plans change.

Venture capitalist and ex-Uber employee Andrew Chen tweeted about how much he was enjoying Jupiter to his more than 160,000 followers.

Others on Twitter were quick to find flaws with Jupiter’s premise. Many of the responses point out how the service isn’t really new, but just a rebranding of a servant or personal assistant, but without having to actually interact with the person.

Others saw a security risk in giving strangers access to their homes, although according to Jupiter’s website, the company uses background checks and a “rigorous internal vetting process.”

Even claims about sustainability were met with scepticism, when people noticed that Chen had bottled water delivered.

Although the responses were generally critical of Jupiter, some people did point out that the service could be useful for anyone with a condition that makes grocery shopping and organising kitchens difficult or impossible.

Jupiter did not immediately respond to Business Insider’s request for comment. A basic plan, which includes two visits per month, starts at $US25, while four visits per month costs $US45. Right now, it’s only available in four California cities: San Francisco, Oakland, Palo Alto, and Menlo Park.

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