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After hearing customers complain about the quality of office coffee, brothers David, Adam, and Noah Belanich decided to shut down their Manhattan coffee truck and start a new business.Joyride relaunched in 2011 as a business that provide cafe-quality equipment to offices and delivers freshly roasted coffee every day.
Although brewing their coffee takes a little more work than popping in a K-Cup, the quality is clearly better. The brothers claim that their coffee is also cheaper per cup than Keurig.
The company is growing fast, with clients including Foursquare, Twitter, Buzzfeed, and Gilt. They also introduced a “cold brew kegerator” just in time for summer.
After Business Insider talked with the Belanich brothers to learn about their business, we spent a week seeing what Joyride is all about.
Here at their headquarters in Queens, a Joyride employee organizes shipments from Dallis, Stumptown, and Intelligentsia.
Recruiting new customers is a big part of the work. Here, Noah and Adam hold an in-office tasting at LiveStream.
David, Adam and Noah enjoy tortas from a local Mexican joint on the roof of the Joyride warehouse in Woodside, Queens after a hard week's work.
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