Here's what Apple design god Jony Ive keeps on his iPhone lock screen

Jony Ive Apple Portrait IllustrationMike Nudelman/Business InsiderAn illustration of Jony Ive

The design genius behind Apple’s most popular products keeps a photo of a toy as his iPhone’s lock screen background.

In a recent profile published in the New Yorker, Ive revealed that his design colleagues at Apple created a Playmobil figure of him which he recieved as a Christmas gift.

Playmobil creates tiny customised figurines that look similar to Lego characters.

There’s no photo of the Playmobil figurine, but here’s how it was described in Ian Parker’s story:

He was maintaining a look captured in a Playmobil figure of him, which his design colleagues made as a Christmas present a few years ago. The seven-inch Ive had on sunglasses and carried an off-white Valextra briefcase. A photograph of the gift is the lock-screen image on Ive’s iPhone.

Read the full story at The New Yorker here >>

NOW WATCH: 14 things you didn’t know your iPhone headphones could do

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

apple jony ive sai-us