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Jonah Peretti's Awesome Viral Media Presentation Explained

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Jonah Peretti, cofounder of The Huffington Post and founder of BuzzFeed, gave a great talk at last night’s inaugural Viral Media Meetup, covering his history of viral success, key strategies for viral marketers, and the difference between Jews and Mormons. (“The problem with Jews is that they suck at marketing.”)

He has helpfully published the deck from his presentation, but, without context, we imagine some of the slides are confusing.

Fortunately, we were on hand, and we’re here to help.

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[slide
permalink=”even-if-r–1-it-still-matters-getting-r-as-close-to-1-as-possible-lets-you-pay-for-the-seed-get-the-viral-for-free-22″
title=”Even if R < 1, it still matters. Getting R as close to 1 as possible lets you "pay for the seed, get the viral for free."" content="" image="http://static.businessinsider.com/image/4c655d477f8b9aa7021a0700/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="thats-what-buzzfeed-is-all-about-23" title="That's what BuzzFeed is all about" content="" image="http://static.businessinsider.com/image/4c655d4a7f8b9a501c290100/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="realtime-analytics-are-key-again-you-cant-know-how-viral-something-will-be-ahead-of-time-so-you-need-to-know-what-and-when-to-tweak-24" title="Realtime analytics are key. Again, you can't know how viral something will be ahead of time, so you need to know what and when to tweak." content="" image="http://static.businessinsider.com/image/4c655d4e7f8b9a711c840000/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="impressive-client-list-25" title="Impressive client list!" content="" image="http://static.businessinsider.com/image/4c655d517f8b9abb11da0100/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="the-internet-is-for-crazy-people-26" title="The Internet is for crazy people." content="On any site, the average commenter is a lot crazier than the average reader (we hope). But those are the people that really matter for virality. They're engaged, and they will win you more eyeballs." image="http://static.businessinsider.com/image/4c655d537f8b9a9908c00000/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="content-tends-to-be-more-viral-if-it-lets-people-express-their-personality-disorders-27" title=""Content tends to be more viral if it lets people express their personality disorders."" content="" image="http://static.businessinsider.com/image/4c655d567f8b9a2912860000/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="someone-is-wrong-on-the-internet-is-probably-the-most-important-cartoon-the-web-has-ever-seen-28" title=""Someone is wrong on the Internet" is probably the most important cartoon the web has ever seen." content="" image="http://static.businessinsider.com/image/4c655d587f8b9aa308a80000/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="there-was-a-show-of-hands-most-people-were-far-too-pc-to-vote-but-those-of-us-who-did-preferred-judaism-by-a-wide-margin-29" title="There was a show of hands. Most people were far too PC to vote, but those of us who did preferred Judaism by a wide margin." content="" image="http://static.businessinsider.com/image/4c655d5c7f8b9a05121a0100/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="but-mormonism-is-killing-it-while-judaism-is-showing-flat-growth-30" title="But Mormonism is killing it, while Judaism is showing flat growth" content="" image="http://static.businessinsider.com/image/4c655d5c7f8b9a0810710a00/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="the-problem-with-jews-is-that-they-suck-at-marketing-31" title=""The problem with Jews is that they suck at marketing."" content="'It's like they don't even want everyone to convert!'" image="http://static.businessinsider.com/image/4c655d5d7f8b9ae003dd0000/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="in-summary-32" title="In summary:" content="" image="http://static.businessinsider.com/image/4c655d5e7f8b9ad303030100/image.jpg" caption="" credit="" credit_href="" ] [slide permalink="bonus-heres-jonah-talking-to-erick-schonfeld-about-these-principles-33" title="BONUS: Here's Jonah talking to Erick Schonfeld about these principles" content="Who is that scruffy guy in the background?" image="http://static.businessinsider.com/image/4c655d5e7f8b9ad303030100/image.jpg" caption="" credit="" credit_href="" ] [/slideshow]

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