Ready For Huffington Post 2? Jonah Peretti Tells Us Why BuzzFeed Just Hired Politico's Ben Smith

Today, BuzzFeed, a site know for viral/social content, shook up the media world by announcing it hired Ben Smith, a prolific reporter from Politico, which is known for serious political analysis.

Why did BuzzFeed do it? We got on IM with Jonah Peretti, the company’s CEO, and a man who understands Web content better than most to find out why.

Peretti says he wants to build a social news organisation. One that takes advantage of all the tools of sharing on the web to expose stories to a bigger audience.

Peretti was a cofounder of HuffingtonPost, and it sounds like he’s trying to build a HuffPo 2, though he dodged that question when we asked it.

Below is our interview.

jpim

Photo: Business Insider

jpim

Photo: Business Insider

jpim

Photo: Business Insider

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