Soon, shoppers will be able to get Tide laundry detergent in a cardboard box — and everyone keeps making the same joke

Nice. Procter & Gamble
  • On Friday, Procter & Gamble announced that it would start selling Tide detergent in an eco-friendly box.
  • Yep, it looks like boxed wine, and everyone is making the same joke.
  • It’s an easy comparison to draw, not too long ago people were eating Tide pods for sport

Soon, if you order Tide laundry detergent online it will be shipped to you in a cardboard box with a spigot, Procter & Gamble announced on Friday.

It’s been quite a year for Tide, who earlier this year had to contend with the Tide Pod Challenge, in which people would video themselves eating the brightly coloured detergent pods effectively poisoning themselves. The viral challenge resulted in thousands of YouTube videos and dozens of Tide Pod-related memes.

Tide’s newest design, the “Tide Eco-Box,” is intended to be environmentally friendly and uses 60% less plastic than a 150-ounce plastic bottle of Tide would if it were to be ordered online, per the press release. But let’s be real: It basically looks like a box of wine.

Read more:
We tried the most popular boxed wines – and there were clear winners

And when CNN Business tweeted a picture of the box along with a corresponding story, it became immediately apparent that everyone has, uh, a one-track mind.

All anyone could point out is that it looks suspiciously like a box of Franzia.^tfw

And some joked that the new box design is truly just the next level of the Tide Pod Challenge.^tfw

But, guys, seriously, this stuff is not to be ingested.

In a statement provided to INSIDER, a representative for Procter & Gamble said that the eco-friendly design is meant to be taken at face value.

“We all know laundry detergent is for cleaning clothes,” the statement said. “To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box. Whether your Tide comes in a box or a bottle, it should be stored up and away, out of the reach of children.”

So, just to be crystal clear: Detergent is not for consumption! Thanks so much!

UPDATE: November 12, 2018: This post was updated to include a statement from Procter & Gamble.


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