John Madden's Endorsement Machine

John Madden was more than a football announcer; he was an endorsement machine.

CNBC’s Darren Rovell runs down his deals and how his earnings power stacks up against his rivals in the booth.

He’s a spokesman for Electronic Arts, which makes the Madden football video game; Outback Steakhouse; Ace Hardware for its chain of retail stores; Tinactin and its anti-fungal cream; Verizon Wireless and Sirius Satellite radio.

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