Photo: Dixons Retail
Apple is finally ready to introduce the world to its new head of retail operations, John Browett.Browett was hired back in January to be Apple’s senior vice president of retail, replacing Ron Johnson, the architect behind Apple’s retail store strategy who left to become CEO of JCPenney last year. Browett officially started at Apple late last month and now the company has updated its executive leadership webpage to include a full profile of Browett.
Here are the key details you should know about the new retail exec from Apple’s bio as well as from previous articles written about Browett.
- Browett was Tim Cook’s first executive hire after taking over for Steve Jobs and he will report directly to Cook going forward, showing just how important his role is to the company.
- Browett has plenty of retail experience having held several high-level positions at Tesco and most recently as CEO of Dixons Retail.
- Much of Browett’s experience to date has been leading companies through troubled times. He took over Dixons at a time when the electronics retailer’s profits were declining due in part to the oncoming recession, and he helped stabilise the company.
- That said, Browett has occasionally come under fire for earning seemingly excessive executive pay even when his company was losing money.
- Cook’s decision to hire Browett was initially criticised by some as Dixons stores are seen as being less innovative than Apple and more like Best Buy. Cook, for his part, defended Browett by noting that, “Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met.”
- Right after Browett was hired by Apple, Browett told The Guardian that his new role would focus on “global expansion and how best to serve customers.”
Here’s the full bio of Browett on Apple’s website:
John Browett is Apple’s senior vice president of retail, reporting to CEO Tim Cook. Browett serves on the company’s executive team and oversees Apple’s retail strategy and the continued expansion of Apple retail stores around the world.
John joined Apple in April 2012 from European technology retailer Dixons Retail, where he was CEO since 2007. Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com. Earlier in his career he advised retail and consumer goods clients at Boston Consulting Group.
He holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.
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