The New Head Of Apple Stores Managed THESE Ugly Electronics Shops?

dixons retail store 400Oh boy.

Photo: Dixons Retail

Apple just announced that it has hired Dixons Retail CEO John Browett to be its Senior Vice President of Retail Operations.Browett takes the place of Ron Johnson, who left Apple in November 2011 to become CEO of JC Penney. Johnson is largely credited for helping flesh out Apple’s revolutionary retail strategy that, as of yet, nobody has been able to replicate.

Can Browett fill boots that big? He has been quite successful as the CEO of Dixons Retail, which operates Curry’s and PCWorld, two of the biggest consumer electronics chains outside the United States.

But do his stores look any good?

John Browett has some big shoes to fill.

Browett will have to switch gears a bit. Here's one of John's ugly old stores...

...and here's one of the new ones he'll manage.

On the inside, most stores Dixons Retail operates look a lot like Best Buy.

There are rows and rows of electronics, and even micro Apple kiosks built in.

Hey, this glass cube maybe even looks like an Apple Store.

Dixons Retail stores are known for their great customer service, which is a tentpole Apple Store quality...

This is what Apple's hipster Geniuses look like.

Customer service.

Actually, a good amount of the pictures on the Dixons Retail site have Apple products in them. Browett must be at least vaguely familiar with Apple conventions.

There's another Apple logo!

There should never be vacant computers at your store. If a child isn't climbing all over one, it's not cool enough.

And skip the purple.

grey and white are your new deal, Mr. Browett.

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