- J.J. Abrams, the director who rebooted the “Star Wars” film franchise, is starting a new video game company as part of his film-production company.
- The new studio, Bad Robot Games, is a division of his Bad Robot Productions company.
- Abrams has flirted with video game development in the past, but this is Bad Robot’s first major push into the medium.
The director who rebooted the “Star Wars” franchise is taking on a new medium: video games.
Bad Robot Games, a new subsidiary of J.J. Abrams’ Bad Robot Productions, is dedicated to the production of video games instead of movies and television. Abrams announced it this week along with the news that the Chinese company Tencent Games is partnering with Bad Robot to create the new gaming division. Warner Bros. is also an investor.
“I’m a massive games fan and increasingly envious of the amazing tools developers get to work with and the worlds they get to play in,” Abrams said in the announcement. “Now we are doubling down on our commitment to the space with a unique codevelopment approach to game making that allows us to focus on what we do best and hopefully be a meaningful multiplier to our developer partners.”
Rather than building up a massive studio with hundreds of employees, Bad Robot Games intends to partner with game developers to create new games.
This is far from Abrams’ first flirtation with video games.
During the video game industry’s annual DICE summit in Las Vegas in 2013, Abrams took the stage with the Valve leader Gabe Newell to discuss a variety of topics.
Most important, Abrams and Newell announced a joint venture to create films based on Valve games like “Portal” and “Half-Life” and for Valve to help out Bad Robot with video game work. Nothing materialised from that announcement, but Abrams went on to direct the first new “Star Wars” film since 2005, “The Force Awakens.”
In the case of Bad Robot Games, the new division has its own leader – Dave Baronoff, who has overseen interactive content at Bad Robot since 2006 – and a creative lead in the “Duskers” creator Tim Keenan. Between those appointments and the deals with Tencent and Warner Bros., Bad Robot Games seems like a much more serious effort into gaming than any Abrams has made in the past.
No projects have been announced, but the company’s mandate is to work with developers large and small to create games for home consoles, mobile, and PC.