At Sam Adams, it's OK to tell your boss 'f--- you'

“Quench Your Own Thirst” author and co-founder of the Boston Beer Company Jim Koch has been in the beer business since 1984 when he founded Sam Adams. Boston Beer Company produces 1% of all beer in the US, and its flagship product, Samuel Adams Boston Lager, is universally recognised by beer drinkers. In this video Jim shares his management style which includes dropping F-bombs when necessary.

Produced by Joe Avella and Richard Feloni

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