The Odd Artwork from Google Creative Lab's Creative Director Ji Lee

Ji Lee artwork

Photo: Ji Lee

Google’s marketing is handled by a small in-house team called “The Creative Lab.”Unlike the rest of Google which is seemingly rigid and driven by algorithms and engineers, the Creative Lab team seems to be looser and more subjective.

The Creative Lab has made numerous interesting ad spots such as “Google Search Stories,” which it ran during last year’s Super Bowl. It told the story of find love through Google.

Ji Lee, the creative director at The Creative Lab is one of the people on Google’s team that made those ads. He’s an accomplished artist in his own right, and it’s easy to see how his independent artwork influences the direction of Google’s brand.

We asked him if we could publish his somewhat odd artwork on our site, and he agreed. What follows is a small sample of some of our favourites.

Lee creates miniature models and glues them to people's ceilings

He covered up illegal billboards posted in New York City

Lee printed out 50,000 empty bubble stickers and slapped them on ads in New York, letting others fill in the blanks.

Here's his redo of the Tiger Woods' logo in response to Woods' scandal.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

features google sai-us