- JetBlue appears to be gearing up to launch service across the Atlantic Ocean, CNBC reported on Tuesday.
- Invites for the meeting reportedly featured London landmarks and branding reminiscent of the city’s Tube.
- Sources confirmed to Business Insider that an all-hands meeting has been scheduled for Wednesday.
Shares of JetBlue rose as much as 4% in after-hours trading following the report, which said the airline has scheduled an all-hands meeting for Wednesday at New York’s John F. Kennedy International Airport. According to CNBC, the meeting invites featured design elements resembling London’s subway system and depictions of British landmarks such as Big Ben.
Sources with knowledge of the announcement also confirmed to Business Insider that the meeting has been scheduled for 3 p.m. in New York.
A JetBlue spokesperson told CNBC that routes to Europe could help the airline grow its focus cities of Boston and New York, “as we consider the best use of our aircraft from a margin perspective in those cities.” The company declined to confirm the new trans-Atlantic service to Business Insider.
In a statement, JetBlue said:
“As we’ve said previously, we plan to announce our decision on the Long Range version of the A321 in 2019. The transatlantic market – especially in the premium category – suffers from the same lack of competition and high fares that transcon routes in the U.S. saw before JetBlue introduced Mint. Potential routes to Europe could provide us an opportunity to grow our focus cities of Boston and New York as we consider the best use of our aircraft from a margin perspective in those cities.”
Flights to London or other European cities wouldn’t be JetBlue’s first international flights, but they would be some of the carrier’s longest. JetBlue serves 87 cities in 17 countries, including the US, Mexico, Costa Rica, Dominican Republic, and other destinations in the Caribbean, according to its website.
Benjamin Zhang contributed to this story.
Do you work at JetBlue? Got a news tip? Get in touch with this reporter at [email protected] Secure contact methods are available here.
Business Insider Emails & Alerts
Site highlights each day to your inbox.