JetBlue is turning up the heat on Delta by aggressively expanding in a critical market

JetBlue Airbus A320JetBlueA JetBlue Airbus A320.

On Thursday, JetBlue announced that is will double the number of daily flights to Atlanta.

Beginning March 8, 2018, the New York-based airline will add round trip service to Atlanta from Orlando, Ft. Lauderdale, and New York JFK International Airport.

To commemorate the occasion, the airline is offering tickets on its new flights for an introductory price of just $US64 one-way.

The new service will include twice daily flights from New York and Ft. Lauderdale, while Orlando will have one flight per day to Atlanta.

Currently, JetBlue’s only service to Atlanta is its five daily flights from Boston.

“We are excited to bring our award-winning service and low fares to even more markets from Atlanta,” Marty St. George, JetBlue executive vice president for commercial and planning, said in a statement.

“Customers flying between Boston and Atlanta have shown a strong appetite for a competitive option like JetBlue, and we anticipate we’ll see the same for the New York, Fort Lauderdale and Orlando routes.”

Hartsfield-Jackson Atlanta International Airport is not only the world’s busiest airport, but it is also a fortress hub for Delta Air Lines. In 2003, JetBlue attempted to crack the Atlanta market, but the then-upstart carrier only lasted a few months before competition from Delta and a challenging business environment forced it to scrap those plans.

Now they’re back. JetBlue re-entered the Atlanta market in March with five daily flights out of Boston. By next year, the boutique carrier expects to have 10 daily non-stop flights to the world’s busiest airport from four destinations.

In comparison, Delta operates more than 1,000 daily departures out of Atlanta to more than 200 destinations around the world.

All JetBlue flights into and out of Atlanta will be on its fleet of Airbus A320 airliners with unlimited complimentary snacks, free wi-fi, and 36 channels of satellite TV.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.