Between ex-Goldman’s exec Greg Smith and, well, Jerry Maguire, the new trend dictates that if you’re going to quit, it should be done in an appropriately scathing and public manner.
Outdoor advertising man Jerry Comyn sent an email to his mailing list last night about why he’s leaving the business that has been circulating around the ad world today.
Spoiler alert: He doesn’t have good things to say about the industry and unleashes a laundry list of way advertisers rip off their clients.
Read the letter below:
Having spent the past 18 years of my life in advertising sales, TV, Radio and Outdoor, I’ve always wondered why I was in a business I detested. For years, I couldn’t figure it out, and then I realised what was motivating me, MONEY! There are few careers where one (we called ourselves a business of C students) could earn so much money for doing very little.
Recently, I decided, once and for all, to leave the industry I have dedicated the last 18 years of my life. The reasons are numerous but following are a few:
* I was trained to lie to clients and cheat as much as possible.
* I was encouraged to dismiss FCC regulations on clients business.
* 99% of Advertising Sales Reps spend their days figuring ways to rip off clients
* 99% of Advertising Sales Managers got their positions by lying and stealing their way to the top.
* Most competing TV and Radio Stations COLLUDE on rates.
* Most vendors are ripping off clients by up to 80%
* Reps WILL rip off their bosses (through expenses) if you treat them like crap.
* Most reps are managed through fear, the worst motivator, in my opinion.
* There are few leaders left in a business that once promoted leadership
I know most of you will think these are the bitter words of a disillusioned ex-rep. Maybe you’re correct, but I like to to think of my words as coming from someone who is finally calling BULLSHIT on the ad sales world, both in the USA and Ireland.
I wish you all good fortune and good luck.
Although Comyn has worked most recently for outdoor ad giant Titan, both in the US and Ireland, he told Agency Spy that his heavy-handed critique isn’t about one company specifically, but rather his collected impressions of the advertising world based from various positions he’s held over an 18-year career.
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