In one of the bigger head-scratcher adaptations in recent memory, a movie version of What To Expect When You’re Expecting is coming to the big screen.
Strange as it might sound, it’s becoming one of the hottest casting tickets in town.
Jennifer Lopez, Isla Fisher, Cameron Diaz, Anna Kendrick and Brooklyn Decker have signed on for the film’s female leads.
Ed Helms is rumoured to be joining the cast.
But today brings the biggest casting news out of the movie yet — Chris Rock announced he’ll play a pregnancy-class instructor.
Now we feel like we have to pay attention — if Rock is into it, there must be something to this.
So what is it?
“Expecting” has a couple things working for it.
Rock can trust in the writing flair of Shauna Cross, who’s reworking the script and who penned the sharp-tongued “Whip It!.”
There’s also the fact that Expecting, technical read though it may be, is one of the top-selling tomes of all time. Curiosity about what Hollywood can do with it — and a little date-night nostalgia from couples with children — will help drive ticket sales.
Plus, there’s a gap in the market right now for baby-themed movies, which in earlier decades have done great box office business.
Katherine Heigl‘s foray into the subgenre (“Life As We Know It”) didn’t quite live up to the standard, and “Knocked Up” was a commercial juggernaut but wasn’t really a baby movie.
Think of hits like “Look Who’s Talking,” “Parenthood,” “Father Of the Bride: Part II” and “Nine Months.” When a baby movie really strikes a nerve, it’s financial gold.
And “Expecting” producers are making a smart choice by structuring the movie as an ensemble piece — it will revolve around four couples’ pregnancy experiences.
That means there’s room for plenty of stars — and something everyone can relate to.
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