- Jeffree Star unveiled his Blood Lust makeup collection in a new YouTube video on Tuesday.
- The focal point of his latest line is the $US54 Blood Lust eye-shadow palette, which features 18 shades in a hexagon-shaped velvet-lined box.
- According to Star, he added a cardboard bumper to every eye-shadow box to ensure that the palettes don’t break while being shipped to customers.
- Jeffree Star Cosmetics has faced accusations of shipping broken palettes in the past, though it’s a common issue throughout the beauty industry.
- Visit Insider’s homepage for more stories.
Jeffree Star has seemingly found a solution to one of the beauty industry’s most frustrating problems: eye-shadow palettes that break in the mail.
Star also detailed a new packaging design that his company is utilising to help prevent eye-shadow palettes from breaking into pieces during the shipping process.
Jeffree Star’s new eye-shadow palette comes with a cardboard bumper to prevent damage
Before showing the actual Blood Lust eye-shadow palette in his new YouTube video, Star explained how the product is packaged in numerous boxes to ensure it arrives to customers in one piece.
“You guys know I am the most honest person, and I wanna have full transparency,” Star said in his video. “When shipping eye-shadow palettes, sometimes – what happens, y’all? They break. It happens with anyone that ships any palette on the planet.”
“So when creating this, I said I didn’t want to create a square unit carton,” he said. “I wanted to create a buffer, and almost like a bumper, so even if there’s no bubble wrap, even if there’s 20 million bubble wraps around this, I wanted to make sure that you had a palette that when you opened it, whether you throw the box away or you keep it, your shadows were intact.”
He went on to explain that inside the exterior unit carton, which is purple and embossed with the Blood Lust logo, customers will find their palette protected by another layer of cardboard.
“There is this bumper around it where if you get it, it may have a little bit of creasing in here, but this is a protector,” Star said. “Once you get your palette b—-, you can throw it out, you can keep it if you want, but it is gonna make sure that your palette stays flawless.”
People previously said they received broken palettes from Star’s brand when it launched a collaboration with Shane Dawson
Back in November 2019, some people said they received broken Conspiracy eye-shadow palettes from the Shane Dawson x Jeffree Star Cosmetics line. Many of those who complained said they purchased the product from Beauty Bay, a UK retailer that sells Jeffree Star Cosmetics.
@beautybay I waited 2+ weeks to get my Conspiracy palette and it arrived in a crushed box w/ broken shadow & the only protective wrapping was this thin piece of paper ☹️ Super diddapointed and wishing I could have ordered directly from Jeffree’s website. @shanedawson @JeffreeStar pic.twitter.com/BhwZ9SwqNt
— Katya (@kitkatKatyaL) November 18, 2019
The absolute devastation when you open your parcel from beauty bay and it's broken ???????????????? pic.twitter.com/C5HYKqZeBJ
— stacey mccallum (@staceymccallum9) November 16, 2019
@JeffreeStar @shanedawson @beautybay
I got it today… As I feared it was broken.
Jeffree and Shane yall did so amazing, I do love the colors and packaging so much.
Beauty bay just shame on you. This is my birthday present and its broken up cause you couldn't package right. pic.twitter.com/fVeeZXaNtP
— Jo Wicked (@JoWicked1) November 21, 2019
Though Star never addressed the complaints, he did respond to one Twitter user, promising to send them a new palette. He also confirmed that fibres were found in “35 palettes out of 1.1 million sold,” but that customers could get a refund and new product by reaching out to the brand.
I know I’d for sure have to scrape off the top layer because sleep paralysis is really in there at this point and not all of it can just be “blown off” especially with how detailed the stamp designs.
— Spill Sesh (@spillseshYT) November 20, 2019
I’m so sorry how this situation was handled, that does not reflect our company’s personal policies. We are handling this internally but in the meantime, please direct message me so I can send you a new palette right now myself.
— Jeffree Star (@JeffreeStar) November 20, 2019
It’s common for makeup to break while being shipped to customers
Though influencers like Star and Jaclyn Hill often take the heat when their cosmetic brands make mistakes, broken makeup palettes are actually common throughout the beauty industry.
Searches for “broken palette” and “broken eye shadow” on Twitter, for example, reveal how often customers reach out to brands with similar complaints.
— Ellie Dibben (@EllieJDibben) February 11, 2020
— chanel #2 (@donniefern1) February 8, 2020
— Gauri ???? (@OKbabyAus) July 12, 2017
Representatives for Jeffree Star and Jeffree Star Cosmetics did not immediately respond to Insider’s requests for comment.
- Read more:
- Here’s everything featured in Jeffree Star’s ‘Blood Lust’ makeup line
- James Charles says he plans to create makeup that ‘the beauty market hasn’t seen yet’
- Here’s everything you need to know about Jaclyn Hill’s new Morphe eye-shadow palette
- Jaclyn Hill says Jeffree Star has been ‘so real and so encouraging’ throughout the rocky launch of her makeup brand
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