- Tati Westbrook said in a new video that she believed Jeffree Star is a co-owner of Morphe Cosmetics. A representative for Morphe told Insider that’s false.
- “We can confirm that Jeffree Star retains no ownership of Morphe,” a Morphe representative said. “He’s not an investor. He’s not a co-owner. Our only relationship is through retail distribution of Jeffree Star Cosmetics and our 2019 MorpheX collaboration.”
- In Westbrook’s explosive 40-minute video, the beauty star alleged that Star and Shane Dawson had stoked her feud with James Charles because they were jealous of the young YouTuber’s success.
- Westbrook suggested that Star’s potential co-ownership of Morphe could point to a motive for his alleged role in stoking tensions that ripped apart the beauty community in 2019.
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In Tati Westbrook’s explosive YouTube video published Tuesday, in which she alleged Shane Dawson and Jeffree Star manipulated her into posting a 2019 video the started an all-out drama war, she said she believed that Jeffree Star is a co-owner of Morphe Cosmetics. The popular YouTube theory has been used in the past to suggest that Star’s product reviews could be biased, and Westbrook suggested it could play a role in his reason for allegedly manipulating her. The company sells Star’s makeup line and has released his collaboration with Shane Dawson that Morphe has since dropped.
But a representative for Morphe told Insider on Tuesday evening that the claim is false.
“We can confirm that Jeffree Star retains no ownership of Morphe,” the representative said. “He’s not an investor. He’s not a co-owner. Our only relationship is through retail distribution of Jeffree Star Cosmetics and our 2019 MorpheX collaboration.”
The theory gained traction in April after a video called “Jeffree Star owns Morphe!” pointed to Star’s assertion in another April video that he’s an investor in the company.
A representative for Star did not return requests for comment on Tuesday evening.
In 2019, private equity firm General Atlantic announced that it had attained majority ownership of Morphe but that any current investors would retain partial ownership. Star’s involvement with General Atlantic is still unclear, and they have not returned request for comment.
In Westbrook’s video, she said she’d recently learned of this theory, and that she believed Star’s ownership of Morphe was part of why he wanted to allegedly take down James Charles. Westbrook alleged that both Star and Dawson wanted “James marginalised and out of the way for their November launch of the ‘Conspiracy Palette,'” referring to their dual product collaboration with Morphe.
Westbrook also claimed that her infamous feud with Charles, which many have called “Dramageddon 2.0,” was stoked by Dawson and Star out of their jealousy of the young YouTuber, who was rising to fame rapidly, after Dawson and Star had been among YouTube’s top creators for more than a decade.
“On the advice of my attorneys, I cannot share with all of you right now the evidence that we have accumulated of the events that have occurred,” Westbrook said in her video. “However, there will soon come a day where we will be able to present this evidence, and you will be able to see why it is that we believe Jeffree and Shane are responsible for so much fo the damage that has been caused.”
Dawson and his fiancé, Ryland Adams, both denied Westbrook’s allegations on Twitter.
- Read more:
- Tati Westbrook releases new video claiming that Shane Dawson and Jeffree Star ‘manipulated’ her into starting the 2019 beauty-guru war
- A complete timeline of how the internet turned against top YouTubers Shane Dawson and Jeffree Star
- Tati Westbrook referenced a common unproven theory in her recent video that Jeffree Star is a co-owner of Morphe Cosmetics, claiming it played a part in the beauty war of 2019
- Tati Westbrook claimed that YouTube asked her to private her video slamming James Charles because it was a ‘bad look’
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