Jefferies Cuts Its Apple Price Target By $100

Jefferies analyst Peter Misek cut his price target on Apple to $800, down from $900.

He still rates the stock a “buy,” but he says Apple’s growth is going slow to just 20% by 2014. (In 2013, he’s calling for 40%-50% growth.)

iPhone sales in developed markets will slow as those markets hit a saturation point. Apple, right now, doesn’t have a plan to aggressively attack developing markets.

It could release a low cost iPhone for $200-$250, but that would lead to smaller sales and smaller margins, says Misek.

Apple’s stock is off 1.41% this morning in pre-market trading. It was down ~10% last week and it has fallen significantly after breaking $700 in September. It’s now at $533.

Here’s the chart showing saturation of developed markets:

smartphone penetration

Photo: Jefferies

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