Amazon/YouTubeAmazon’s newest actor, CEO Jeff Bezos.
Amazon CEO Jeff Bezos stars in a new ad where Alexa suddenly loses her voice.
The ad hints that Amazon finds replacements for the intelligent personal assistant on its Echo devices, but Bezos seems sceptical.
Amazon already owns two-thirds of the smart speaker market, with Google and other companies playing catch up.
This primetime commercial will likely allow Amazon to capitalise further on its dominance in the smart speaker home space.
The full ad will debut during the Super Bowl on February 4, but you can watch a 30-second teaser of it below.
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