Jeff Bezos stars in a new Super Bowl ad where Alexa loses her voice

Amazon’s newest actor, CEO Jeff Bezos. Amazon/YouTube
  • Amazon CEO Jeff Bezos stars in a new ad where Alexa suddenly loses her voice.
  • The ad hints that Amazon finds replacements for the intelligent personal assistant on its Echo devices, but Bezos seems sceptical.
  • Amazon already owns two-thirds of the smart speaker market, with Google and other companies playing catch up.
  • This primetime commercial will likely allow Amazon to capitalise further on its dominance in the smart speaker home space.
  • The full ad will debut during the Super Bowl on February 4, but you can watch a 30-second teaser of it below.