After founding the company in July 1994, Jeff Bezos has grown Amazon into a web-enabled behemoth.
Along the way, he’s become a billionaire.
Bezos has an understanding of contemporary business like few other people. To better understand his genius, we rounded up quotes from interviews, shareholder letters, and other sources.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
'This is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time.
'Tomorrow, through personalisation, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets.'
'If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.'
'I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.'
'Failure comes part and parcel with invention. It's not optional. We understand that and believe in failing early and iterating until we get it right. When this process works, it means our failures are relatively small in size (most experiments can start small), and when we hit on something that is really working for customers, we double-down on it with hopes to turn it into an even bigger success.'
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