The 'Athleisure' fashion trend helped JD Sports boost sales 41%

Stormzy jd adidasJD Sports/AdidasRapper Stormzy in a new campaign for JD Sports and Adidas.

LONDON — Sales at sportswear shop JD Sports jumped by 40% in the first half of 2017, as the retailer enjoyed a record six months.

Revenue jumped 41% to £1.3 billion, the company said in a statement on Tuesday, and pre-tax profit rose 33% to £102.7 million.

The chain is benefiting from the current trend for “Athleisure” clothes — streetwear and fashion influenced by athletics and sporting styles. Think yoga pants, a Nike top, and the latest Adidas trainers.

Executive Chairman Peter Cowgill said the results show JD is able “to prosper in an increasingly competitive market for athletic inspired footwear and apparel.” New brands for sale added in the period include Calvin Klein and Tommy Hilfiger.

JD, which also owns trainer shop Size? and the Go Outdoors chain, opened 12 new shops in the UK and Ireland in the first half of 2017 and 23 new international stores. Excluding the impact of new store openings, in-store sales rose 3% in the period.

Cowgill says the second half the year is so far going as well as the first and told investors to expect full-year results “towards the upper end of market expectations.”

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