JD Power’s latest customer retention data has just been released, and it has revealed some interesting information about who is buying what cars.
According to Automotive News, 64% of the Hyundais purchased in 2011 were bought by people that previously owned a car from the Korean manufacturer. That is a jump up from third in 2010.
Honda and Ford, who tied for first in 2010, had to settle for a second place tie in 2011, each retaining 60% of previous buyers.
The industry average rate is 49%, and it was surprising to see a brands like Audi, Porsche, and Jaguar come in below that number.
However, it is not surprising that beleaguered Swedish manufacturer Saab came in last place with a measly 7% retention rate.
See how your favourite brand ranked below:
Photo: JD Power & Associates
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