Photo: By hulk368 on Instagram
A big part of JCPenney CEO and former Apple retail chief Ron Johnson’s turnaround plan for the ailing department store chain is to convert JCPenney stores into a shop-in-a-shop format. Now, the stores have started to physically morph into what Johnson envisioned, reports The Dallas Morning News.
Its first 10 shops will be open at stores across the country in time for the back-to-school shopping rush. Construction should be completed by the first half of August.
Here are the details. From The Dallas Morning News:
Nearly 700 Penney stores will be getting the initial 10 shops, which are being built with 5-by-5-foot modular units that link to form walls and floor display space. Not included in the 10 are Sephora cosmetics and MNG by Mango apparel shops, already in hundreds of Penney stores.
Based on comments and presentations Penney executives have made this year, the first four new shops will be separate jeans shops for men and women under the Levi’s and Arizona brands. Levi is a huge national brand for Penney; Arizona, the retailer’s brand, has been a $1 billion-a-year earner.
JCPenney will be opening a few shops every month through 2014, when it plans to have its whole “100 Shops” remodel complete.
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