Good morning, AdLand. Here’s what you need to know today:
Just one week after Ron Johnson was ousted at JC Penney, the retailer is bringing back one marketing strategy that the ex-CEO hated but customers loved: Welcome back, coupons. Myron Ulman, who is replacing Johnson at the moment, said in a statement, “My plan is to immediately engage with the company’s customers, team members, vendors and shareholders, to understand their needs, views and insights.”
David’s Bridal’s mobile makeover had a huge impact on traffic.
AdExchanger lists five different types of performance marketing fraud.
Previously on Business Insider Advertising:
- The 30 Most Creative People In Mobile Advertising
- People Are Going To Start Talking To Ads On Their Phone
- QUIZ: Do You Know Your ‘Mad Men’ Characters?
- Everything You Hate About Advertising, All In One Place
- CBS Chief Les Moonves Took Home $62 Million In Pay Last Year
- An Ad Agency Had To Fight For The Right To Serve Booze
- What Barbie, Disney And The Bratz Dolls Look Like Without Makeup
- 10 Annoying Social Media Habits Businesses Need To Stop Doing
- GE Is Happy To Get An Endorsement From The Matrix In Its New Ad
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