JCPenney Is Bringing Back One Thing Ron Johnson Hated [THE BRIEF]

JCPenney logo at Manhattan Mall

Good morning, AdLand. Here’s what you need to know today:

Just one week after Ron Johnson was ousted at JC Penney, the retailer is bringing back one marketing strategy that the ex-CEO hated but customers loved: Welcome back, coupons. Myron Ulman, who is replacing Johnson at the moment, said in a statement, “My plan is to immediately engage with the company’s customers, team members, vendors and shareholders, to understand their needs, views and insights.”

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Previously on Business Insider Advertising:

  • The 30 Most Creative People In Mobile Advertising
  • People Are Going To Start Talking To Ads On Their Phone
  • QUIZ: Do You Know Your ‘Mad Men’ Characters?
  • Everything You Hate About Advertising, All In One Place
  • CBS Chief Les Moonves Took Home $62 Million In Pay Last Year
  • An Ad Agency Had To Fight For The Right To Serve Booze
  • What Barbie, Disney And The Bratz Dolls Look Like Without Makeup
  • 10 Annoying Social Media Habits Businesses Need To Stop Doing
  • GE Is Happy To Get An Endorsement From The Matrix In Its New Ad

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