JCPenney Has Chosen A New Ad Agency [THE BRIEF]

JC Penney retail shopping


— under the purview of Sergio Zyman — has chosen Y&R New York as its new lead agency. The troubled retailer parted ways with Saatchi & Saatchi a couple of years ago to work with Mother, New York, and Peterson Milla Hooks until now.Danone Groupe has put its $1.47 billion global media business into review. Havas Worldwide is the incumbent.

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Ad industry gets blasted in Senate for dragging feet on Do Not Track.

P&G will hike its marketing spending this year.

Barton F. Graph 9000 used a banner-towing plane to announce three creative hires.

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Urban Outfitters, one of the earliest adopters of Vine, is producing a whole campaign around the Twitter video product.

Previously on Business Insider:

  • AD OF THE DAY: Bottled Water Can Stop You Being Dumb
  • Business Magazine Compares Angela Merkel To Hitler In New Ad Campaign
  • Maurice Levy Says He’s A ‘Good Soldier,’ But Really Wants To Retire
  • The US Army Made Some Strange PSAs Starring A Soldier Dressed Up As Batman
  • ‘Homeland’ Lead Damian Lewis Stars In This 13-Minute Ad For A $100K Jaguar
  • If You Want A Job At LinkedIn, You Can Increase Your Chances By Applying At The Right Time Of Year
  • This Ad Guy Audited His Facebook Account To Prove That It’s Not Filling Up With Ads
  • This Television Commercial Was Filmed Entirely On An iPhone 5
  • What Your iPhone Would Look Like If It Were A Brazilian Prison
  • Britain’s Daily Mail Is Now America’s 3rd Largest Online Newspaper


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