JCPenney CEO and former Apple retail guru Ron Johnson is speaking at Fortune’s Brainstorm Tech conference in Aspen, and he revealed a bit of what his strategy is for store checkout.He wants to eliminate the employees who stand at cash registers and get rid of traditional checkout by the end of 2013.
Instead, he’s pushing mobile checkout and self checkout. The stores will be 100 per cent RFID (radio frequency identification) and wi-fi enabled.
JCPenney would reinvest those savings in customer service, he says.
If JCPenney can pull this off, customers won’t have to wait in lines anymore, making things more convenient and reducing their time in stores.
This also suggests that there will be more job cuts, since those workers won’t be needed anymore.
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