JC Penney's Big Oscar Message: 'Dear America, You Deserve To Look Better'

J.C. Penney launched six new ads in the Oscars broadcast, according to Ad Age, and the first began with the message, “Dear America, you deserve to look better.” The ad featured all-American vignettes of family life, strivers and veterans. The company also bought a Twitter sponsored post with the hashtag #yourstruly.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.