In the video, Jay Z paces in an abandoned mansion while watching footage of a Mike Tyson match, being displayed on televisions stacked on televisions. Then he hangs out in an emptied swimming pool and on a four-post bed.
In JT’s verse, the former ‘NSYNC singer weaves between women wearing white sheets writing in chairs.
Jay Z has 17 million fans on Facebook, and choosing that social platform to host the video — for the first 24 hours of its availability — allows him to engage them and potentially their networks.
“What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution of music and how musicians can connect with their fans,” Nick Grudin, head of content partnerships for Facebook, told Billboard. “And we think that is particularly evident in Jay Z’s approach here, which will really allow him to go direct to a massive and instant global audience.”
Watch the music video below. NSFW due to language.
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