FreshDirect, the online-only grocery company, has become a staple in New York’s tri-state area.
But when the retail brand launched some 11 years ago, consumers were still sceptical about buying anything over the Internet — let alone fish or any kind of perishables.
Founder and CEO Jason Ackerman and his team had to also navigate a new type of delivery service that was a novelty back in the day.
Watch below Ackerman talk about the management strategies that made FreshDirect a household name.
Produced by Kamelia Angelova & Alana Kakoyiannis; Additional camera by Justin Gmoser
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