James Van Der Beek Is The Face Of The HTC Phone [THE BRIEF]

james van der beek dawson's creek cry face

Good morning, AdLand. Here’s what you need to know today:

Turner Broadcasting and Funny or Die joined forces to make short-form comedy sketches starring James Van Der Beek — aka Dawson from “Dawson’s Creek” — to promote the HTC smartphone. The videos will roll out later today. “Funny or Die is an expert in this space – creating content that makes people laugh, that people want to share within their social circles, and that brands trust to help make deeper connections with consumers,” said Ed Wise, senior vice president of Turner Branded Entertainment, in a statement.

LeBron James has a very emotional NBA ad.

Foursquare is upping its ad game. The company is going to start offering check-in data to target ads bought through ad networks and other platforms.

Adweek takes a look at Sailthru.

Fox News and WSJ are working with mDialog to turn video ads into location-based coupons.

Adrienne Lofton Shaw, previously the SVP marketing at Under Armour, is the new CMO of Dockers.

AMP Agency, a Boston-based shop, opened its doors in NYC.

Old Spice has new ads by W+K.

Velti is now providing BlueKai with access to its mobile marketing data.

Previously on Business Insider Advertising:

  • These Are All The American Apparel Ads That Are Banned In The U.K.
  • Ken Block Drives A Rally Car Down A Ski Slope, Trying To Destroy As Many GoPro Cameras As He Can
  • Here’s Taylor Swift’s First Commercial As Diet Coke’s Brand Ambassador
  • Lucky Strike Has A New Logo
  • How To Get A Job In Sales And Marketing At LinkedIn
  • AppNexus CEO, Who Said Mobile Ads Were ‘Not Significant’ In January, Will Now Go ‘All In’
  • The Truth About Whether Justin Bieber Affects The Price Of Tweets On Twitter

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