Warning: this will make your head hurt.
Just in time for Friday’s “Rise of the Planet of the Apes” release, actor James Franco is opening an art museum.
But there’s a catch. A really, really absurd catch.
The museum will be completely empty.
The project is titled the “Museum of Non-Visible Art.”
(The typical word “invisible” was apparently not arty enough for Franco’s endeavour.)
And speaking of typical, we think this latest step in Franco’s ongoing campaign to prove he’s a deep artist proves the exact opposite: like most Hollywood types, he’s a sucker for a publicity stunt, and this is about the laziest one we’ve ever seen.
According to the project’s Kickstarter page, the museum is:
“[A]n extravaganza of imagination, a museum that reminds us that we live in two worlds: the physical world of sight and the non-visible world of thought. Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real. Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and words. This world is not visible, but it is real, perhaps more real, in many ways, than the world of matter, and it is also for sale.”
For varying pledge prices ($20-10.000), supporters can purchase various works from the Museum.
And people are actually doing it — as of this morning, the pledges amount to $13,713 from 102 backers, and counting.
There’s a disclaimer: “Important! You are not buying a visible piece of art; you are buying the title and description card for the imagined artwork.”
Try not to make too much noise as you bang your head against your desk.
So what have we learned here?
If you’re a movie star, you can convince about a hundred people that you’re a conceptual artist — when you’re actually just looking for a box office bump.
If you’re an artist, you can convince about a hundred people to give you money for very literally nothing.
And if you’re a normal movie and art fan, you’re probably feeling pretty done with Franco right about now.
For a description of the art for sale, watch the video below.
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