- Makeup mogul James Charles is facing major backlash after being accused of manipulating people and using his friends for fame by former mentor Tati Westbrook.
- People on social media have now noticed that Charles’ merchandise website, Sisters Apparel, seems to have been taken down.
- On Twitter, some fans believe the site was removed by Jeffree Star and his company Killer Merch, which stocks Sisters Apparel.
- Sisters Apparel is also currently hosting a pop-up store in Australia, which some fans say has been empty since Charles’ public feud with Westbrook.
- Visit INSIDER’s homepage for more stories.
Since James Charles was accused of manipulating people and using his friends for fame by former mentor Tati Westbrook on Friday, the makeup artist has faced major backlash across the internet. Not only has he lost millions of subscribers, but some people have also destroyed his namesake eye-shadow palette in retaliation.
Now, people on social media have noticed that Charles’ merchandise website, Sisters Apparel, seems to have been taken down. The website once stocked sweatshirts, T-shirts, joggers, phone cases, and other products emblazoned with Charles’ catchphrase: “sisters.”
But on Monday, a visit to the Sisters Apparel website brought viewers to a black-and-white page that read, “Will be opening soon…” The website also said it is “currently under construction,” and offered an email sign-up for fans to learn about “launch updates.”
On Tuesday, the website appears to have undergone another change, as a privacy-error message appears on its homepage.
While Charles and Sisters Apparel have yet to share any information about the website, some fans believe that Jeffree Star might have something to do with its apparent disappearance.
On Twitter, fans have pointed out that Sisters Apparel is stocked by Killer Merch, a company that Jeffree Star co-owns. Some believe that, because Star has sided with Westbrook, he has since chosen to remove Charles’ website from his company’s roster.
JEFFREE CANCELED SISTERS APPAREL TOO ☠️☠️☠️ pic.twitter.com/1J5o98fsHP
— Lauren Robertson☄️ (@LRob11_) May 13, 2019
Yoooo I went on Sister Apparel to see if Jeffree really discontinued it. And I’m SHOOK. pic.twitter.com/gmA9EmBRrY
— sav ʕ⁎̯͡⁎ʔ༄ (@deadlymayx) May 14, 2019
jeffree star owns the company that produces james charles’ sisters apparel merch line and today the sisters apparel site is down …. if jeffree star cancelled sisters apparel i s2g ????????????
— ???????????????????????? ♌︎ (@kortnimigel) May 13, 2019
A Sisters Apparel pop-up shop in Queensland, Australia, appears to be virtually empty at the time of writing
The Sisters Apparel brand is currently hosting a pop-up shop at the Pacific Fair Shopping Centre in Queensland, Australia, until May 17. But, as seen in videos from fans who have visited, the shop seems to be almost empty following Charles’ public feud with Westbrook.
James Charles pop up shop is completely empty… pic.twitter.com/JufuMLsoVg
— And i oop- (@bixchperiodt) May 14, 2019
In the midst of the feud on Friday, Charles made an appearance at the Australian mall for a meet-and-greet and Q&A. According to fans who attended the event, Charles arrived two hours late, leaving many fans stranded outside in hot weather.
So bloody disappointed in you. You were over 2 hours late to your Pacific Fair meet and greet and poor kids etc were out in the frigging hot sun not knowing what the hell was going on. You charged $500 per person to meet you as well. Get out of Australia and never come back. ????
— Erin (@AussieChick84) May 13, 2019
Yeah, he showed up 2 hours late for the meet and greet which left many people angry because they were outside in the hot sun waiting for JC. Also, once he got there, someone said that JC wasn’t quite himself and only did about 7 minutes worth of q+a before leaving.
— Micromanage Bish (@liquidsunshine1) May 11, 2019
YouTubers Chloe Macdonald and Dan Locke, who are behind a channel called Exploration Date, also attended the event, and vlogged their experience. In their video, Macdonald and Locke said they waited two hours for Charles to arrive and that Charles “wasn’t himself” during his five-minute-long Q&A session.
Representatives for James Charles, Sisters Apparel, Killer Merch, Jeffree Star, and Exploration Date did not immediately reply to INSIDER’s requests for comment.
- Read more:
- People are destroying their James Charles makeup following his feud with fellow beauty YouTuber Tati Westbrook
- A beauty YouTube feud is erupting after viral makeup artist James Charles made a deal with his friend’s competitor. Now, she’s accusing him of being a ‘bad role model’ and ‘manipulating someone’s sexuality.’
- The beauty YouTuber war is growing: Jeffree Star says James Charles is a ‘danger to society’ and has been banned from his home
- One of the world’s biggest YouTubers is wading into the platform’s beauty war: PewDiePie says Tati Westbrook seems ‘manipulative’ in James Charles takedown
Business Insider Emails & Alerts
Site highlights each day to your inbox.