YAHOO’S BIG DAY: 400m Page Views, New Editor-In-Chief


[credit provider=”The Royal Channel” url=””]

Royal Wedding Friday had Yahoo serving up content at a record rate, to the tune of 400 million page views requested by 30 million unique users.Video traffic broke the previous record by an astonishing 21 per cent. (Think about that for a second. That is huge jump, and it shows the rapid proliferation of video on the web.)

The upshot of all this news? Yahoo’s content division is massive, and it needs someone to oversee it all.

That man: Jai Singh.

The former Huffington Post managing editor is joining Yahoo as editor-in-chief of the company’s media network.

The CNET veteran will be tasked with figuring out how to organise Yahoo’s offerings, maximise revenue, and continuing to recruit talent. (Presumably, he will also move along the new CMS so it is no longer described as “two arthritic camels trying to [mate] in a pool of quicksand.”)

The news of Singh’s hire comes at an interesting time for Yahoo’s content division. The roster of sites boast an impressive roster of contributors as well as freelancer platform Associated Content  (though somewonder if that acquisition was  a mistake at the time.)

Stock price, however, is near its year-long high. If Singh can keep the momentum going, he will be CEO Carol Bartz‘s new best friend.