The Jacksonville Jaguars are running a ticket promotion where fans get two free beers when they buy a ticket to Sunday’s game against the Indianapolis Colts.
The NFL has antiquated blackout rules where a game cannot be shown on television in a local market if it’s not sold out 72 hours before game time. The Jaguars haven’t had a blackout in years and promised before the season that they’d sell out all eight home games.
But they also haven’t been this bad and this hopeless.
As far as innovative marketing goes, free beer is as tried-and-true as it gets.
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