Jack Daniels Is Promoting A Frank Sinatra Whiskey -- And It Costs $US150 A Bottle [THE BRIEF]

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Jack Daniels is working with ad agency Arnold Worldwide on a new campaign to promote Sinatra Select, a super-premium whiskey brand named after the late singer Frank Sinatra, who famously loved Jack Daniels. The product costs $US150 and is currently available only in New York, Chicago, San Francisco, Miami, and Las Vegas, although a national retail rollout is planned for this summer. Here’s one of the first ads for the campaign:

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