Photo: J Brand
J Brand Jeans has seen explosive growth in recent years thanks to rave reviews from celebrity customers including Kate Middleton, Beyonce and Angelina Jolie.But Fast Retailing, the Japanese parent of Uniqlo, bought a controlling stake in J Brand last week. The company’s deep pockets provide J Brand with the resources it needs to really take over the world.
J Brand CEO Jeff Rudes told Women’s Wear Daily some of his plans for world domination:
- Grow out its ready-to-wear business, especially in men’s apparel. Men are increasingly showing an interest in fashion, and brands like J. Crew are also expanding in this category.
- Open more boutiques. J Brand is said to be opening a Los Angeles flagship this year, and Rudes said to expect openings in other major cities.
- Bulk up business in the Asia-Pacific region. There’s a huge demand for luxury goods in Asia, and a denim brand favoured by American movie stars is well-positioned there.
- Offer more handbags and shoes. Both categories are hugely successful in the luxury market, evidenced by the mega-success of brands like Michael Kors and Tory Burch.
Rudes also mentioned that he would be open to a collaboration with Uniqlo in the future.
“As a good partner, our resources are available,” Rudes said. “And being that we have different price points, it would not conflict or hurt either to be able to share certain resources.”
The takeover by Fast Retailing cemented J Brand’s position as the next big thing.
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