Ivanka Trump is opening a store in defiance of Nordstrom

Ivanka Trump’s brand is fighting back against Nordstrom and other stores that have stopped selling its products this year.

The fashion line, which sells women’s clothing, shoes, and handbags, is opening its first brick-and-mortar store in Trump Tower in New York City, Racked reports. Until now, the brand sold all its products through wholesale distribution to department stores and websites. 

The new store comes six months after Nordstrom and several other top retailers suddenly stopped carrying Ivanka Trump products.

Nordstrom said in February that it dropped the brand because it wasn’t performing well. 

But many customers saw the move instead as a political statement against President Trump and his administration.

President Trump stoked that sentiment at the time by personally responding to Nordstrom’s decision by tweeting, “My daughter Ivanka has been treated so unfairly by Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!”

Ivanka Trump stepped down from her clothing label in January and rolled her proceeds from the business into a trust overseen by Joshua Kushner and Nicole Meyer, her brother-in-law and sister-in-law.

She has earned at least $US6 million from the business between the beginning of last year through May of this year, the New York Times reports.

The brand confirmed the new store opening to Racked, but hasn’t said whether it will open more stores in addition to the location in Trump Tower. 

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