- Ivanka Trump’s fashion brand has shuttered its website.
- In late July, the first daughter’s fashion brand announced it would be shutting down.
- A week later, the brand closed its store in Trump Tower, with the space transforming into a store selling Trump-branded merchandise.
Ivanka Trump’s now-defunct fashion brand has finally shut down its website.
As of Thursday morning, the website for the first daughter’s fashion brand shows only a message thanking shoppers and supporters.
“It has been an honour to build this incredible community of women and we are very proud of the content and product we delivered,” the message reads. “Most importantly, we cultivated amazing partnerships and friendships during the life of the brand.”
Trump’s fashion brand announced in late July that it would be shutting down.Clothing, shoes, and accessories from the brand will continue to be produced and sold by the company’s licensing partners, a representative for the brand said at the time.
“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington,” Trump said in a statement. “So making this decision now is the only fair outcome for my team and partners.”
However, the website remained unchanged in the weeks following the announcement.
A week after the business announced it would close, the Ivanka Trump store in Trump Tower – the brand’s only physical store – shuttered, and the space was transformed into a store selling Trump-branded merchandise.
Before announcing the closure of the business, Trump was said to have grown frustrated with the self-imposed ethics restrictions on her fashion brand, such as an inability to strike new foreign deals, and felt that they stunted its growth. Several stores, such as Nordstrom and Hudson’s Bay, had dropped the brand since her father took office in 2017.
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