It's Only August And The 2013 Super Bowl Ads Are Almost Sold Out—Here's Today's Ad Brief

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Photo: Screenshot via NBC

CBS has already sold nearly 80 per cent of the Super Bowl spots. Did we mention that it’s only the beginning of August? An average 30 second spot will cost $3.8 million.Betty White is starring in a new set of ads for Tide. What you’ll learn: she’s no longer worried about sweating in the club. The spots are by Saatchi & Saatchi NY.

Beyoncé is teaming up with the United Nations and other humanitarian aid organisations to promote World Humanitarian Day. She’s even going to film a music video for the occasion in the UN General Assembly Hall. Droga5 is the UN’s lead agency.

R/GA Chicago has hired Kathleen Crotty as a new account director. Crotty will oversee the Capitol One account.

Here is VITRO’s new spot for Alaska Communications, called “Little Alaska.”

Thismoment has developed an open graph publishing tool for Facebook that will be included in its Distributed Engagement Channel release. 

 

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