It was always odd. As advertising and commerce-happy as America is, sports jerseys have remained off limits.
We sponsor our stadium names, and the inside is typically plastered with ads, but not the Jersey. That’s always been reserved for Europe, golf and NASCAR (which basically exists in one giant ad).
But with the economy all gone to hell, and pro-sports feeling the pain as much as anyone else, it looks like we’re about to breach sacred ground. So far, the big sports leagues have rules against this, but, reports the Detroit News, teams are very interested in this new revenue opportunity, and the WNBC is already taking advantage. Bottom line: It’s only a matter of time, though expect initial forays to be “tasteful”.
And really, it’s not that bad. Outside of a few classic teams like the Yankess or the Dallas Cowboys or the Detroit Red Wings, most teams are naturally chintzy and cheesy, and wouldn’t be degraded at all with an ad, for say, The Cheesecake Factory.
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