IT'S APPLE'S WORLD: 37% Of Readers Say They Won't Even CONSIDER Microsoft's iPad Killer

Microsoft Surface tablet

Photo: Microsoft

37% of 2,000+ Business Insider readers surveyed tell us they won’t even consider buying a Surface, because they assume it will be an inferior product to Apple’s iPad.It’s just another reason Microsoft’s new tablet, Surface, is going to struggle for adoption.

Two others:

  • It’s only going to be sold in 20 stores.
  • There are some big warning signs that it will be piece of junk. The biggest: at the launch event, Microsoft didn’t let press play with the tablet for more than few very brief moments. Microsoft didn’t let press play with the tablet’s cover/keyboard at all. Amazon pulled the same trick at the Kindle Fire launch, and that tablet is…a piece of junk.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.