It Only Took Apple And Verizon A Day To Negotiate The Business Side Of iPhone Deal

Lowell McAdam and Tim Cook

Photo: Dan Frommer, Business Insider

Bloomberg has a nice story of how Apple’s new partnership with Verizon developed.Interesting: While the technical side of their partnership took 6 to 9 months to develop — including installing Verizon cell towers at Apple’s HQ — the commercial side of the negotiations only took a day, according to Verizon COO Lowell McAdam.

“We probably worked six or nine months on the technical side of this and saw we could make this work,” he said. “Then we did the commercial side. The commercial deal took us a day.”

Read: 10 Things Apple Must Do Now That It Has Announced The Verizon iPhone

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at