Microsoft’s reported $1 billion deal to buy Yammer isn’t done yet, but the move — despite what many see as a too-hefty price tag — could make sense.
Yammer has big name recognition in the burgeoning field of enterprise social networking — its product lets colleagues chat about projects and share tips in a business-defined context. Microsoft Office remains the market-leading productivity suite despite incursions by OpenOffice, LibreOffice and Google Apps rivals. Pairing the Office with Yammer makes sense, as Forrester Research analyst Rob Koplowitz wrote in Forbes.
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