When Nanosys CEO Jason Hartlove pulled two iPads out of his bag and turned them on one looked like when I first saw my first Kodachrome slide while the other looked muddy and crappy in comparison (I pulled out my own iPad and saw my screen looked muddy and crappy in comparison too). The new one was clear, beautiful, stunning, with richer colours than I had ever seen on a screen before.
“Is that the new retina display?” I immediately asked him.
“No, it is not a higher resolution display.” My eyes were telling me otherwise.
“What the f*** is going on here then?” I asked him. He calmly explained what Nanosys did and why they own 400 patents on what they were showing me, which they call Quantum Dot Enhanced Film (QDEF™) . 400!
This technology is so important Economist magazine just wrote about it (and they don’t write about startups very often). Even better, it’s designed AND made in the USA! For once Silicon Valley is seeming like Silicon Valley again.
Unfortunately you can’t really see the difference in the screen very well. Why? Because you are watching this video on an old crappy Dell, or a Macintosh, or an old-style iPad.
When Nanosys starts shipping its screen technology later this year our lives will change forever.
Every screen in your life will look dull and lifeless compared to a screen with Nanosys technology in it.
Now, let’s go through the business advantages:
1. Does not take more battery life.
2. Does not increase cost.
3. Does not require a new display architecture to push out more pixels or a GPU that is four times as fast to support more pixels.
4. They can make craploads of it.
5. They have patents up the yingyang so are gonna be the only game in town for a while.
6. This company is real and funded by the best VCs in the business. They also just won best new display technology at the Society for Information Display conference a couple of weeks ago.
If you watch one video of mine, watch this one. It’s awesome tech and I can’t wait to have it in all my screens. Unfortunately we gotta wait for Steve Jobs to bet on it big time.
I can just see the iPad 3 launch. We all know Apple is going to put in a double-pixel display (my sources have been talking about that for months now) but when you see this technology you’ll know just why the next displays are so freaking good on colours, too.
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