Is There Really A Market For Cross-Platform Recommendation Engines?

Do you need someone to tell you what films to watch? Is it hard to discover content? There’s a whole sector of services evolving to target those who reply ‘yes’ to such questions. And when I say evolving, I mean trying, and then — at least so far — mostly failing.

Yes, we have Flixster and the like, but there we’re talking dense databases rather than properly personalised recommendations. And the fact that there’s no winner yet in this space – apart from intra-platform discovery engines such as Netflix’s – could mean one of two things: either that not many people actually want such a service, or that nobody’s got it right yet.

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