People are freaking out because Starbucks is bringing the Pumpkin Spice Latte back in late August. Here's how this year's launch date actually compares with years past.

StarbucksThe arrival of Starbucks’ Pumpkin Spice Latte is a sure sign of fall.
  • Pumpkin Spice Latte lovers and haters are freaking out about Starbucks’August 28 launch date.
  • Some people apparently feel that a late August debut is too early for fall drinks and a sure sign of PSL creep.
  • This will be the first year that Starbucks has launched the Pumpkin Spice Latte in August since 2014, when the drink debuted on August 26.

Starbucks’ decision to bring back the Pumpkin Spice Latte in late August – as seen in internal documents obtained by Business Insider – is sparking outrage online.

Many are saying that August 28 is much too soon to consider fall drinks.

Others were more open to welcoming autumn as soon as possible.^tfw

Each year, many people become convinced that Pumpkin Spice Latte season is starting earlier than ever before. Last year, even the New York Times jumped on the bandwagon with an article headlined “Pumpkin Spice Glut Arrives Earlier Than Ever.”

However, the truth is more nuanced.

Starbucks typically launches the PSL around the first week of September. In recent years, the chain has offered an early launch that often kicks off in late August for in-the-know customers.

Pumpkin spice latte launch date chartShayanne Gal/Business Insider

An August 28 launch date would certainly be on the early side for Starbucks. The last time the chain debuted the Pumpkin Spice Latte in August was in 2014, when customers who participated in an online scavenger hunt could order the drink on August 26, prior to the September 2 launch date.

So, if you’re freaking out about the PSL arriving too early this year, your concerns aren’t baseless – even if the difference is just a matter of a few short days.

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