Industry leaders change directions with a product or service and stunned customers revolt. It’s a scenario that played out when Facebook overhauled the social network’s interface and in 1998 when Apple released the iMac G3 without a 3.5-inch floppy-disc drive. People called Steve Jobs crazy. But Netflix CEO Reed Hastings, like Jobs before him, is now trying to move the market into the future, says Garland. Netflix’s library of streaming movies and TV shows are often dated or obscure titles. It’s obvious Netflix is struggling to acquire more sought-after content.