Yesterday Google unveiled “Google Weddings,” a site that ostensibly competes with what insiders in the media business understand to be a particularly lucrative niche: Bridal publications.Magazines and websites such as Brides.com are cash cows for the likes of Conde Nast, Hearst, and others, and usually top the lists of publications with the most ad pages on an annual basis.
So when Google teams up with a major wedding planner, organizes apps and content around weddings, and even throws in a publication-style sweepstakes, I’d imagine more than a few panties got in a twist over at Conde.
I’d tell them not to worry. While it’d be fun to declare that this is the start of Google becoming a full fledged niche publisher (next up, Automotive, then Home, then Beauty!), I think the truth is, this is a marketing campaign for Google Apps – a smart way to show off the power of Google’s tools. By this time next year, I’ll wager the site will be cobwebbed, if it’s up at all.
This post originally appeared at Searchblog.