Is Dell's Phone Called The MePhone? (DELL)

We’ve received a few tips from someone who claims to be close to Dell (DELL) about the company’s entry into the smartphone market. We don’t know if they’re true, but they’re not unreasonable, so we decided to share them for discussion. We are asking Dell for comment, and will update if they respond.

Here’s what we’ve heard:

  • Dell is supposedly calling its phone “MePhone.” (Perhaps a code name?)
  • The focus is “customisation.”
  • It’ll go on sale on Sept. 9 — 9/9/09.

This sounds plausible, though we’re not sure what “customisation” means — or if most people really want to go through the trouble of customising much about their phones. Software? Perhaps. Hardware? Probably less. It’s the opposite strategy Apple has taken — the iPhone is less customisable than most phones — but that doesn’t mean it’s a bad one.

The name “MePhone” — if real — is an obvious shot at iPhone. Dell doesn’t seem to have a trademark on “MePhone” or “Me Phone.” And is for sale. So we’re not sure how realistic that is.

Dell hasn’t even announced that they’re getting into the mobile phone market, but it’s been rumoured since the company hired former Motorola (MOT) exec Ron Garriques to run its consumer division in 2007.

We’ve heard from a plugged-in source in the mobile industry that a Dell phone is definitely on its way. But we don’t know key details, such as which software platform Dell will use — Google’s (GOOG) Android, Microsoft’s (MSFT) Windows Mobile, Nokia’s (NOK) Symbian, etc.

Know more? Let us know in comments, via email to [email protected], via phone to 646-747-0248, or via our anonymous email and voicemail boxes. Anonymity guaranteed.

See Also:
Yes, Dell Phone Coming
Michael Dell: Netbooks Mostly ‘Complementary’, More 3G Deals Coming
Hey Dell, Where’s Your iPhone Killer?

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at